{"id":589,"date":"2018-07-17T12:58:13","date_gmt":"2018-07-17T10:58:13","guid":{"rendered":"https:\/\/www.dab.it\/wpdab\/?p=589"},"modified":"2024-01-23T12:21:10","modified_gmt":"2024-01-23T11:21:10","slug":"digitalradio-dab-il-suono-perfetto-si-fa-sentire","status":"publish","type":"post","link":"https:\/\/www.dab.it\/home\/digitalradio-dab-il-suono-perfetto-si-fa-sentire\/","title":{"rendered":"DigitalRadio DAB+, il suono perfetto si fa sentire"},"content":{"rendered":"<p><strong>DigitalRadio DAB+, c<\/strong><strong>resce la conoscenza della radio digitale, <\/strong><strong>aumenta la diffusione dei ricevitori.<\/strong>\u00a0<\/p>\n<p>\u00a0Il <strong>totale dei ricevitori<\/strong> <strong>in uso in Italia sale a 3,7 milioni<\/strong> con un incremento rispetto alla precedente rilevazione del 13%, in aumento anche <strong>la conoscenza di questa tecnologia nota a oltre 10 milioni di italiani adulti (+14).<\/strong><strong>\u00a0<\/strong>Interessanti anche le motivazioni di acquisto dichiarate dagli intervistati. Il <strong>33%,<\/strong> infatti, afferma di averla a disposizione sul proprio autoveicolo nuovo, il <strong>36%<\/strong> sostiene di averla scelta per la <strong>qualit\u00e0 del suono e l\u2019assenza di interferenze.<\/strong>\u00a0Questi sono i dati ricavati dalla ricerca commissionata da <strong>DAB Italia a GFK Italia<\/strong> per il monitoraggio della diffusione della DigitalRadio DAB+ nel nostro paese*.\u00a0Dati positivi che si affiancano ad una continua progressione dell\u2019area di copertura della DigitalRadio DAB+. L\u2019operatore <strong>DAB Italia<\/strong>, grazie all\u2019attivazione di nuovi impianti in zone rilevanti dal punto di vista sociale ed economico del paese, con particolare interesse alle direttrici di grande traffico, ha superato <strong>l\u201980% di popolazione servita<\/strong> in ricezione mobile outdoor.La DigitalRadio DAB+ \u00e8 presente in ogni regione italiana e ricevibile su oltre 5.000 km di strade di grande comunicazione.DAB Italia ha in progetto di <strong>estendere ulteriormente l\u2019area di copertura e di sperimentare, entro la fine del 2018, il servizio in galleria<\/strong> per soddisfare le esigenze di tutti gli automobilisti.\u00a0<strong>Gli operatori nazionali<\/strong> a supporto dello sviluppo del servizio della DigitalRadio DAB+ su tutto il territorio, da giugno 2018 <strong>adottano il nuovo logo internazionale<\/strong> condiviso nell\u2019ambito dell\u2019organizzazione <strong>WorldDAB<\/strong> che riunisce tutti i membri e attori dell\u2019industria della radio digitale DAB+. L\u2019adozione del nuovo logo &#8211; unico in tutto il mondo \u2013 ha lo scopo <strong>di incrementare la riconoscibilit\u00e0 <\/strong>della tecnologia e dei ricevitori digitali in tutti i mercati europei ed internazionali.\u00a0 \u00a0A breve, infine, <strong>prender\u00e0 il via il flight estivo della campagna di marketing 2018<\/strong>, che durer\u00e0 per tutto il mese di Agosto su tutte le emittenti radio nazionali e molte locali. Con pi\u00f9 di 1000 spot la campagna 2018 ha una copertura di oltre 23 milioni di ascoltatori. Gli operatori nazionali hanno ideato la nuova campagna marketing 2018 della DigitalRadio DAB+ \u201c<strong>Dibidi-Dobidi-Dab<\/strong>\u201dcon 3 nuovi soggetti radio programmati per 5 flight distribuiti nell\u2019arco dell\u2019anno.\u00a0\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p><strong>DigitalRadio DAB+, c<\/strong><strong>resce la conoscenza della radio digitale, <\/strong><strong>aumenta la diffusione dei ricevitori.<\/strong>\u00a0<\/p>\n","protected":false},"author":1,"featured_media":1371,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_stopmodifiedupdate":false,"_modified_date":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-broadcast-news"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - 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